Answer True or False to the following questions to test your Eye-Q.
- Name-brand clothing designers also design eyewear.
- Defining your personal style will help you decide on the perfect pair of glasses for you.
- One pair of glasses is best for all situations.
- Style is important but so is comfort.
- A lens is a lens is a lens.
LOOKING & FEELING GOOD
Branded eyewear is your best investment in consumer luxury accessories. What other product is seen as frequently or worn so often? Today nearly all global brands offer lifestyle eyewear. Brand names tell us something about the product and the people who wear or use that product. Oftentimes celebrities and sports figures will add their name to a product line to indicate that their taste and values are similar to the products they endorse. There is an eyewear brand available today that matches your lifestyle. When it comes to eyewear, brand names are used in the same way for frames and lenses as they are for clothing, purses, watches and camera gear. Just to name a few there are frames available with the Fendi, Giorgio Armani, Prada, Guess?, Kate Spade, Lacoste, Izod, Kenneth Cole, Barbie and Fisher Price brand names. There are lenses available with the Seiko, Nikon and Pentax brand names. With so many choices, how do you choose what’s right for you.
SELECTING THE BRAND AND DESIGN FOR YOU
To match your frames to your lifestyle, answer these questions to narrow down your choices.
- Is your style bold or subtle, modern or retro, conservative or artsy?
- Do you prefer metal or plastic? Metal frames now come in a variety of colors not just gold and silver. Plastic frames come in a rainbow of colors and color combinations.
- What are some fashion trends that you really like? What designer labels do you wear? Often times you will find your favorite clothing designer has a line of frames as well, offering the same style features you love in their clothing line in their eyewear line.
- When and where are you going to wear this frame –– at work, at home, for the evening out, for every day? Just like one pair of shoes doesn’t work for every occasion, you’ll want a different pair of frames for different occasions, too.
- Colors? You can match your frames to skin tone, hair color or the predominate colors in you wardrobe. For metal, match gold frames to gold jewelry and silver frames to silver jewelry.
OTHER FEATURES
In addition to looking good, you want to make sure you feel good in your new glasses. Comfort and fit should be at the top of the list when choosing a new pair of frames. Look for features that fit your lifestyle. For example, if you are tough on your glasses or have small children who pull your glasses off your face, you’ll want to purchase flexible frames that can be bent without losing their shape. Features like flex hinges provide comfort and durability. Polarized sunglass clip-ons make it convenient to turn your fashion frames into sunglasses or why not get that fashion sunglass frame with your prescription?
DON'T FORGET THE LENSES
The lenses are the reason you need the frames, so make sure you select lenses with the best features for your lifestyle. For active adults, select a lens made from polycarbonate or Trivex, the most impact resistant lens materi al available. By selecting a photochromic lens, your every day glasses will change from clear to dark whenever you go outside, and back to clear again, indoors. The conve ience of this technology is perfect for any frame. For the clearest sharpest vision, add an anti-reflective (AR) coating to eliminate distracting reflections that make it more difficult to see, especially at night. An added benefit of an AR coated lens is it makes your lenses practically disappear, which is especially effective with a pair of rimless frames for a total minimalistic look. There are high index materials which can significantly reduce the weight and edge width of your prescription lenses.
